Industry News

Ulta Continues Middle East Expansion with Mall of the Emirates Entry

The opening will be followed by new Ulta stores in the Dubai Mall and Red Sea Mall in Jeddah this spring.

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By: Lianna Albrizio

Associate Editor

Ulta Beauty will debut in the United Arab Emirates (UAE) with the opening of its store in Mall of the Emirates on Jan. 29. In partnership with Alshaya Group, a leading international retail franchise operators, the opening marks what officials call a major milestone in Ulta’s global expansion, building on from the first store opening in Kuwait on Nov. 7, 2025. The Mall of the Emirates opening will be followed by new Ulta Beauty stores in Dubai Mall and Red Sea Mall in Jeddah on March 27 and M...

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